Managing Google adwords and Facebook marketing
Job Description:
I own a nursing school and I am looking for an expert to take over the online marketing.
+Develop, audit and analyze current Google Adwords and Bing Ads campaigns
+Segment keywords based on performance
+Rewrite text ads and create content for landing pages to improve quality score
+Determine optimal traffic routing targets
+Develop and structure Google Shopping campaigns
+Conduct data analysis to ensure continued PPC performance
Preferably with the following experience but not a must:
+Certified in Google Adwords and Bing Ads
+Ecommerce marketing experience
+Experience with Microsoft software products
+Expert level in Excel, SQL, or R
Python, Java, JavaScript experience a plus