The “Be a Genius .... Explore. Play. Learn.” was an educational campaign that was run across East Africa. It was targeting parents to encourage them to give their children a head-start in using technology in education.

The client was The Source, a marketing company that was handling the public relations portfolio for Intel. They were looking for someone who could create a motion graphic video for the campaign. I was given a script that was I also provided some feedback to make the overall product more compelling. Intel, as a company, are very particular about their brand and they were quite happy that I was aware of that and asked for direction in some choices of colours in particular.

The campaign was a success and I ended up changing some animated logos 3 times as the campaign went around the East African countries.