Fashion House 254, Nairobi-based clothing brand, needed a structured social media strategy to boost engagement and maintain a consistent online presence. Their challenge was creating a clear posting plan that aligned with their youthful, trendy brand voice while appealing to their target audience of fashion-conscious Kenyans. To address this, I developed a one-week Instagram content calendar designed to balance promotional, educational, and interactive content. The plan included daily themes such as outfit showcases, behind-the-scenes glimpses of the design process, customer spotlights, special discount promotions, and motivational fashion quotes. role involved planning and organizing content themes, designing sample visuals, and drafting captions to guide the posting process. I used Canva for mockup designs and Google Sheets for creating easy-to-implement calendar that the brand’s team could follow seamlessly.