AfriTech Solutions, a fast-growing Kenyan tech startup, the need for a strong visual identity was clear. They wanted to establish themselves as an innovative player in the competitive IT space but lacked a logo that could represent their African roots while communicating modernity, technology, and trustworthiness to clients and investors. To solve this, I designed a clean, professional logo featuring Africa’s silhouette integrated with circuit-like elements, symbolizing both their connection to the continent and their commitment to cutting-edge solutions. A bold yet minimal font was chosen to convey stability and innovation, ensuring the logo is versatile across digital platforms, print media, and merchandise. My role involved leading the entire design process, from concept development to delivering high-resolution, scalable versions suitable for websites, social media, and stationery. I used Adobe Illustrator for precise vector design and Canva Pro for the final product with AfriTech.